Can We Get Back to Doing Business Please!

We have reached the midpoint of 2010 and what have we learned?  Markets are still skittish, housing continues to drag, jobs are scarce, health-care costs continue to spiral, and we are now faced with an environmental catastrophe of epic proportions that will affect our lives for years to come.  With that said, we continue to be bullish on 2010… but with one glaring requirement.  Can we get back to doing business, please?

We are experiencing buyer apprehension mostly due to market volatility.  Several clients and prospects are concerned with expenses.  Others (the majority) have cash on hand – but want to hold out until they get a better handle on where the markets will go… So, if markets tumble, cash on hand with a vigorous expense management program will help ease the burden of a strong downturn.  Capital expenditures will remain on hold.  If markets trend upward, in my view, cash on hand will be freed up (ever so slowly) to invest in capital projects late 3Q / early 4Q 2010.

As a company of entrepreneurs who take educated risks, our challenge to businesses big and small in the market is:  When will you get back to doing business in this New Normal?  Being complacent or stuck in neutral does not help anyone in this economy. Doing business sometimes means taking a risk. Invest your capital.  Empower your management. Innovate.  Create.  Execute. Deliver.  Can we get back to doing business, please?!

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